At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.Įenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the most highly circulated newspaper in the region.Įenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao, a businessman who had previously achieved success with Priya Pickles and Margadarsi Chitfunds. However, it was popular in certain regions and rivalry was still an issue. Eenadu found itself struggling to become a daily publication among publication. When launched in the city of Visakhapatnam, it wasn't able to sell more than 3,000 copies a week. Initially, the circulation of Eenadu was limited. Various editions of Eenadu exist throughout the Telugu-speaking region of India constituting the states of Andhra Pradesh, Telangana. The newspaper and it's founder Ramoji Rao are often criticized for publishing news in the favor of Chandrababu Naidu led Telugu Desam Party and being biased against the other political parties. According to the Indian Readership Survey (IRS) Q2 2019, Eenadu ranks eighth among the most circulated Indian-language dailies with a total readership (TR) of 1,614,105.
M.Nageswara Rao (Andhra Pradesh, Karnataka, New Delhi editions)ġ974 48 years ago ( 1974), Vishakapatnam Andhra PradeshĮenadu (transl: "Today" or "This Country/State") is the largest circulated Telugu-language daily newspaper of India sold mostly in the states of Andhra Pradesh and Telangana.
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